Thursday 29 May 2014

Its all about TRP be it Election reporting by India News Channels or tweeking Mythology ...

As the countdown begins for the World Cup in Brazil and Soccer fever grips in , we in India  have just elected a new government and Indian 24/7 News  Channels had a ball covering the same .They were reporting as if it was a cricket match being played giving second by second update and finally when it comes to taking credit can anyone beat them ! Everyone says we reported this first and we are the best and most watched ...
    Has marketing come down to this level that you need to tell that you are the best ...hmm..give it a thought ...

Then comes the "Tu Tu Mein Mein" war with opposition and ruling party in India.Oh God ,give me a break ,give the government some time to settle down and then question if they don't perform  .Anyways we were sleeping for past 10 years. Indian News channels needs to understand its just not about TRP's and you need not tell yourself you are a credible person and a channel with integrity ,let the people decide and India knows how to decide now ...just recap the election just gone by.

Ok ,let me stop at this ,and take a break and change channels. Wow here comes the new Star Plus Mahabharat ...Watched a few episodes and my goodness Is this a soap opera or  Mahabharat rewritten.
Bhishma is still Mukesh Khanna for me and Mahabharat is the one by Legendary B R Chopra .
Where is the cultural essence that our mythology is supposed to teach us .The so called "Samskaar" at least the next generation can see through this.
Who can forget dialogues like these  " Jo hona hai wo tou hokar hi rahega , manusha ka ye kartavya hai ke vartamaan ki jholi mein apna uphaar daalkar aage bade "

Man can we forget the poetic and heart warming dialogues from Rahi Masoom Reza.I think the younger generation is missing out on a lot due to change in the way channels want to show these epics .

I end this post by saying , show people what is our culture through epics not tweek them add those masala stuff and project your TRP's  and people will still see if its good and appreciate .
  For 24/7  news channels good job for the all the right things done and please cool down a bit ,no one is chasing you ,and you need not shout ..we will increase our volumes if we want to hear you louder

           Untill next time when we wait for the "Acche Din"

                                              Life As it Is
                                                                   continues ....